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Newell Rubbermaid: Social Media from a Multi-Brand Perspective, by Bert DuMars; presented by GasPedal and the SMBC from GasPedal on Vimeo.
In his BlogWell Atlanta case study presentation, "Social Media from a Multi-Brand Perspective," Newell Rubbermaid's VP, E-Business & Interactive Marketing, Bert DuMars, covered how the company is using different social media approaches across its many brands.
Bert's case study includes advice on how to approach multi-brand social media as an eco-system, how to test small ideas and then scale them up, and how to ask your fans for suggestions on how to better participate in social media.
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